OM SYSTEM originated in the Olympus imaging business. The brand completed its restructuring in 2021 and formally introduced the OM SYSTEM brand.
Its core technology direction and product positioning have remained clear and consistent: exceptional lightness and mobility. The brand is committed to reducing the size and weight of both camera bodies and system lenses to their practical limits, while delivering robust dust- and splash-resistance and dependable all-weather portability. OM SYSTEM aims to integrate professional photography into everyday life and every corner of outdoor exploration, enabling people to record freely, anytime and anywhere, and breaking the boundary that confines professional camera equipment to specific occasions.
A camera that is genuinely carried takes part in seeing. So instead of asking photographers to demonstrate equipment, we placed the same OM-3 in the hands of five creators working in lighting design, dance and movement, visual art, music and theatre — people who already work with light, time and space, though rarely through photography.
The brief was one line: how many kinds of light does a city hold? No assigned subject, no correct answer, and no obligation to deliver anything resembling “urban photography.”